Watching a game show today the question was “What will you buy if you win?”
In all my time I have never heard a response “I’ll be putting it in to my saving account”.
Okay, that isn’t likely to be given as an answer. But I was actually thinking about the question – the encouragement to blow it all. To eat, drink and be merry because tomorrow we die.
I remember working with young people in the Thatcher years – and the on thing that struck me was the way so many of them stopped thinking about the future. It was now, now, now.
A lot of business was looked at in the same way. The city set rules for how to account for the future, purely based on profit now.
But finance is not the only way we should be looking at business in my view – we need to balance other factors. The effects on the environment we are seeing today come from the change in the way electricity generation was planned. Without a change in how we see the bottom line of businesses like the electricity industry we stand little chance of meeting our carbon goals.
But are we prepared to spend more for the same product, or is money still leading us by the nose.